Broadway Approvals
The purpose of this page is to use the ads from the company to be able to date British comics that were published without a publication date printed on the cover or inside.
History
The first mail order advertisements from Broadway Approvals can be found in magazines like the British "Meccano Magazine" from 1953 (eg the September issue). In this ad they offering two pictoral stamps from Tonga to those who send 3d for postage and ask to see their famous approvals. Looking further at the ads in the "Meccano Magazine" the company was located at 12 Cheapside (London E.C.2.) in 1953, and by end of 1955 at 38 Old Change (London E.C.4.). In January 1956 they had a new adress, 486 Old Kent Road (London S.E.1.), and their ads became a bit larger - offering larger collections. The ad was illustrated with their logo, a stamp sample and had a Lot number - MC1. Strangely, the lot MC2 and MC3 is skipped, and continued with MC4 in the February issue. After this, the lot number increased by one each month in the "Meccano Magazine".
By end[1] of 1959 the company was located at 486 Old Kent Road, London S.E.1. In an ad they said they during the last 15 months had 171 528 proven mail order buyers.
Ads
lot W1
from #2
lot W5
from #4
lot W7
from #6
lot W7
from #7
lot W14
from #14
lot W19
from #17 & 18
lot W21
from #19 & 20
lot W24
from #22
Stamps
Micromodel Kits
Variant 1
Order an illustrated list of 57 different models or:
- Kit S1: Six Little Ships & Galleons, Price 3/-
- Kit PG8: 3 locomotives, 3 models in one kit, Price 2/6
- Kit AV4: 2 helicopters Bristol Sikory & Autogiro, 3 models in one kit, Price 2/6
Kit S1
Kit PG8
Kit AV4
Comics by L Miller
- Lot W5: "Davy Crockett" #44, "Kid Dynamite" # 56, "Mandrake the Magician" #4, "Pancho Villa" #56, "Six-Gun Heroes" #111
- Lot W9: "Daniel Boone" #30, "Detective Comics" #1
Tarzan Adventures
- Lot Y4: #5 (week ending 2nd May, 1959), #6 (week ending 9th May, 1959), #8 (week ending 23rd May, 1959)
- Lot Y8: #17 (week ending 12th September, 1959) (#23 ?) to #26 (week ending 14th November, 1959).
Other comics
- Lot C4: "Rex Allen" #25
- Lot C10: "Manhunt" #2
Variant 2
Order an illustrated list of 57 different models or:
- Kit S-1: Six Little Ships & Galleons, Price 3/-
- Kit PG8: 3 locomotives, 3 models in one kit, Price 2/6
- Kit ARC17: Winsor Castle, Price 3/-
Kit S1
Kit PG8
Kit ARC 17
Comics by L Miller
- Lot W7: "Davy Crockett" #48, "Mandrake the Magician" #6 and 7, "The Phantom" #6, "Rocky Mountain King" #60, "Theo Drake" #4, "Texas Rangers" #15
Tarzan Adventures
- Lot Y6: #16 (week ending 18th July, 1959)
References
- ↑ For rent 171,428 proven mail order buyers, Advertiser's Weekly (London), 2 Nov 1959, p 44