Suplemento Juvenil
Suplemento Juvenil (released initially as Suplemento Infantil) was released in 1934 by Adolfo Aizen.
It was the first publication in Brazil dedicated to comic heroes and famous characters from US newspaper strips as; "Mandrake the Magician", "Flash Gordon", "Tarzan", as well as "Donald Duck" and several others. Besides the comic it had various texts and historical tales for children. Its success was immediate and had wide circulation for that time. With about 200 thousand copies it led the market for quite some time until the arrival of its biggest competitor, O Globo Juvenil by Roberto Marinho.
History
The journalist Adolfo Aizen worked with three publications: "O Malho", "O Tico Tico" (the first Brazilian comic book) and for the newspaper "O Globo". In 1933 he was invited by the "Comitê de Imprensa do Touring Club do Brasil" to US. In New York he visited the "Daily Mirror" and looked at their newspaper strips and Sunday supplements, with art by the comic artists Alex Raymond, Milton Caniff and Bob Ripley.
When returning to Brazil, Aizen tried to convince his boss at the "O Globo" to publish something similar. They did not like the idea and Aizen decided to try the newspaper "A Nação".
On the 14th of March 1934 "Suplemento Infantil" was released in "A Nação" as a children supplement magazine. With the success the magazine gets independence and changes its name from #15 to "Suplemento Juvenil", now edited by Aizen and published by "Grande Consórcio de Suplementos Nacionais". First page of issue 99 was an announcement for the new strip in "Suplemento Juvenil", Mandrake. And in issue 101 ("Edição de Três Estrelas" - the Saturday issue) of 10 August 1935 one could read two pages of the Mandrake story "Sorcin, O Sábio Louco". Two years later an album-book was published, a full story in color; "Viagem ao País de Savessá".
"Suplemento Juvenil" was published as a newspaper in tabloid format (28x37 cm), had 16 pages except in special editions as of September 7th and Christmas with 100 or 50 pages. During the period 1934 to 1945 1654 issues was released. Adolfo Aizen then launched the publisher "Editora Brasil-América Ltda", known as EBAL.
Mandrake stories in Suplemento Juvenil
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| Title | Title US | issues | note |
|---|---|---|---|
| !Sorcin, O Sábio Louco! | The Monster of Tanov Pass | 1935: #101, #104, #107, #110, #113, #116, #119, | |
| Mandrake na Arábia | Saki, the Clay Camel | 3 strips on one page | |
| Mandrake X Lobisomem | The Werewolf | ||
| A Volta de Saki | The Return of the Clay Camel | #245, 246,248,249,251,252,254,255,257,...?..., 264, 166,267,269,...?..., 293,...?..., 299, ...?... | beginning in #245 (July 1936) |
| Mandrake entre as Múmias | The Slave Traders of Tygandi | ||
| Mandrake na Pré-História | Mandrake in the Lost World | ||
| A Pedra Mágica | ?? | ||
| no title | In the Cobra's Grip | ||
| Mandrake na América | Mandrake in America | ||
| ? | Mandrake in Hollywood | ||
| ? | Sonny the Child Movie Star | ||
| A Casa Mal Assombrada | Mandrake and the Haunted House | #604 (1938) |
Mandrake Covers
unknown issue number (b/w reproduction)
Special issues
Suplemento Juvenil - Edição Especial de Fim de Mês
Suplemento Juvenil - Ediçáo Especial
Various Views
Back cover of the issue Edição do Suplemento Juvenil "Flash Gordon no Planeta Mongo" (February 1936)
Back cover of issue #237 (June 20,1936): ad "album de Mandrake" for story "No País dos Homens Pequeninos" ("Land of the Little People") / unidentified material ?
1937 ad for a radio adaptation of the story "Mandrake na Pré-História" published in Suplemento Juvenil (extract from "Mirim" issue 28)
Article "The classic is sixty years old" (Tribuna da Imprensa, 1994)
