Heintje

Heintje
First issue
Country/language:	Netherlands / Dutch
Publishing company:	Albert Heijn
Publishing years:	1967 - 1969
Issues:	60
Format:	Newspaper, color

Heintje was published by the Dutch publisher Albert Heijn N.V., Zaandam in the Netherlands from January 1967 to May 1969.

History

"Albert Heijn BV", the largest Dutch supermarket chain - named after his founder Albert Heijn(1865-1945) - has published a comics magazine for youth, Heintje, in the years 1967 to 1969. It was distributed in the supermarkets of the chain at a very affordable price (12 cents with the purchase of margarine or butter articles).

The first issue (on January 26,1967) was free and printed at 600.000 copies, a big number for this kind of distribution and also when considering a global population of around 12.210.000 people at the time.

The magazine presents various articles and comic characters, such as "Mandrake de Magiër" (Mandrake the Magician), "De Fantoom" (The Phantom), "Geheim X-9" (Secret Agent X-9), "Brick Bradford", "Dokter Kildare" (Doctor Kildare) and on. The newspaper was issued every 14 days until 1969. The newspaper then was renamed to Heintje Jeugdkrant with a weekly publication run (no Mandrake stories in this last part).

Issue overview

Issues with Mandrake

Title	US Title	Issues	Comment
"Het vliegende Paard"	"The Flying Phantom"	1, 2, 3, 4, 5
?	?	13, ?... , ...
?	?	?... , 19..., ?... , ...
?	L'amico dei topi	28, 29 ,	Italian made story

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Launching advertisements and Press ads

• 
  newspaper ad for free launching of issue #1
• 
  advertisement in newspaper "Provinciale Zeeuwse Courant" (January 26, 1967)
• 
  Press advertissement for issue #13 "Mandrake is back"
• 
  Press advertissement for issue #19

Various views

• 
  "Heintje" presentation at the supermarket checkouts