Heintje

Heintje
First issue
Country/language:	Netherlands / Dutch
Publishing company:	Albert Heijn
Publishing years:	1967 - 1969
Issues:	60
Format:	Newspaper, color

Heintje was published by the Dutch publisher Albert Heijn N.V., Zaandam in the Netherlands from January 1967 to May 1969.

History

The comics magazine for youth, Heintje, was published in the years 1967 to 1969 by the largest Dutch supermarket chain, "Albert Heijn BV" - named after his founder Albert Heijn (1865-1945) - with the aim of making those supermarkets attractive to young people and to support sales. It was distributed in that own circuit, at a very affordable price (12 cents with the purchase of margarine or butter articles).

The first issue (on January 26,1967) was free and printed at 600.000 copies, a big number for this kind of distribution and considering a global population of around 12.210.000 people at the time.

The magazine presents various comic characters, such as "Mandrake de Magiër" (Mandrake the Magician), "De Fantoom" (The Phantom), "Geheim X-9" (Secret Agent X-9), "Brick Bradford", "Dokter Kildare" (Doctor Kildare) and on. The newspaper was issued every 14 days until 1969. The newspaper then was renamed to Heintje Jeugdkrant with a weekly run (no Mandrake stories in this last part).

Issue overview

Issues with Mandrake

Title	US Title	Issues	Comment
"Het vliegende Paard"	"The Flying Phantom"	1, 2, 3, 4, 5
?	?	13, ?... , ...
?	?	?... , 19..., ?... , ...
?	L'amico dei topi	28, 29 ,	Italian made story

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Launching advertisements and Press ads

• 
  newspaper ad for free launching of issue #1
• 
  advertisement in newspaper "Provinciale Zeeuwse Courant" (January 26, 1967)
• 
  Press advertissement for issue #13 "Mandrake is back"
• 
  Press advertissement for issue #19

Various views

• 
  "Heintje" presentation at the supermarket checkouts