Mandrake the Magician (Radio Show)

From MandrakeWiki
Jump to navigation Jump to search
1940-radio-add.jpg
Country: Mini usa.gif USA / English


"Mandrake the Magician" was a 15 minute serial radio show from late 1940 to early 1942. The sponsor, Taystee Bread Company, had a special membership in the Mandrake Magicians Club.

History

In 1935 Fred Smith was appointed to head a special radio division to handle all radio buisness for King Features Syndicate. Early 1936 KFS had plans for their comic strips in the radio field: "Popeye the Sailor", on the air under the sponsorship of Wheatena, placed by McKee & Albright, Philadelphia; "Flash Gordon", on the air under the sponsorship of Grove's Nose Drops; "Little Annie Rooney"; "Blondie"; "Just Kids"; "Inspector Wade"; "Barney Google"; "Pussy Cat Princess"; "Beatrice Fairfax"; "Bringing Up Father"; "Little Jimmy"; "Tilly the Toiler"; "Mandrake the Magician", assigned to Cleveland B. Chase & Co. to sell to a radio advertiser, the script being written by Joe Cross, a member of the Chase firm. The cast for the "Mandrake the Magician" show had been selected and the program was in rehearsal. The production firm reported that it had several agencies interested in the script which would be a quarter-hour program to be broadcast three to five times a week in serial form. Transcriptions was also to be made. [1]

In April, 1936, King Features Syndicate had distributed 14 of its newspaper comics strips features to five New York radio production forms to act as selling agents for radio adaptations. The firms had been given six-month contracts to handle the comic strips that was adaptable: William Morris Agency to handle "Inspector Wade", "Flash Gordon" "Ace Drummond" and "Blondie"; Fanchon and Marco to handle "Tillie the Toiler"; Joseph M. Barnett to handle "Bringing Up Father", "Home Sweet Home" and "The Little King"; Cleveland B. Chase to handle "Tim Tyler's Luck", "Little Annie Rooney" and "Mandrake the Magician". World Broadcasting Systems did a transcription for a complete 15-minute script for "Mandrake the Magician". There was negoations for "Polly and Her Pals", "Just Kids", Krazy Kat" and "Popeye". [2]

On November 15, 1940, Purity Bakeries Corp. (for Taystee Bread) tested a thrice-weekly quarter-hour radio version of "Mandrake the Magician" on three stationes: KWK, St. Louis; WOR, Newark (New York) and WLAC, Memphis. More markets was to be added later the same year, if the test series proved to be successful. The New York program producer, Henry Souvaine, made the arrangements with King Features Syndicate for the sale to Campbell-Ewald Co. of New York (the Purity Bakeries agency). [3]

On May 19, 1941, Purity Bakeries Service Corp. expanding the thrice-weekly program adding: KMBC, Kansas City and KGBK, Springfield (Mo). The program was to be extensively merchandised in the new marked with newspaper ads, truck posters, handbolls, lapel badges, windows streamers and a special "Mandrake the Magician" bread wrapper. [4]

On August 18, 1941, Purity Bakeries Corp. added four new stationes airing "Mandrake the Magician": KFDM, Beaumont; KLUF, Galvestone; KPAC, Port Arthur and KPRC, Huston. The other stationes were: WOR, WLAC, KWK, KMBC, KDRO, KGBX and KLRD. [5]

On October 29, 1945, Mother's Cake & Cookie (agency Emil Reinhardt, Oakland] started a five weekly transcripted quarter-hour "Mandrake the Magician" on KGO, San Francisco. [6]


This article, or section of an article, is very short. You can help MandrakeWiki by expanding it.  


The New York City radio station "WOR" aired a 15 minute three days a week serial with Mandrake from November 11, 1940 to February 6, 1942. The serial was recorded at "WOR"'s studio in New York. About August 1941 the radio serial was aired also over NBC stations as: "KPAC", "KLUF", "KFDM", and "KPRC" (Texas); "WLAC" (Tennessee); and perhaps also a few more radio stations in US.

Mandrake did return as a 15 minute three days a week serial March 23, 1942, now aired over the New York City radio station "WINS". The return, which may have been replays of the original serial, seems to have been ended June 2, (or 26) 1942.

The radio serial made its debut over "Mutual" October 12 1942, probably as replays of the original serial.

  • WOR & Taystee Bread
    December 12, 1940

  • WOR & Taystee Bread
    October 8, 1941

  • Newspaper review

  • NBC Network ad

  • Brochure For Radio Programs

Note

[footnotes 1]

Presenting Mandrake the Magician

The show opened with Mandrake invoking his chant, Invoco Legem Magicarum (I invoke the laws of magic) which moved the story forward. At least 195 episodes were recorded, but only few of them are known today. In the episodes Mandrake fight against evil doers such as; Capt. X, Barracuda, Hithpitch, The Red Baron, Mr. Z and The Green Mask. The plots seems taken from the war theme with bombs, spy rings, submarine attacks near New York City and so on. Some episodes promoted the observance of health rules among children.

Cast & Crew

Writing credits

  • Charles Spain Chuck Verral

Director

  • Carlo De Angelo

Producer

  • Henry Souvaine

Cast

  • Raymond Edward Johnson as Mandrake
  • Juano Hernandez as Lothar
  • Jessica Tandy and Francesca Lenni as Princess Narda
  • Others by the Resident equity company


Reprints

Vinyl

Mandrake the Magician Original Radio Broadcasts was released by George Garabedian Productions in 1973.

  • Radio-lp-1973.jpg
  • Radio-lp-1973bk.jpg

Internet

Radio Echoes has a wide selection of Old Time Radio shows that one can listen to, among them 29 episodes of Mandrake.

Note

  1. ↑ The official history that are written in some books, is something like this:
    • "From the 11 November 1940 to 02 June 1942 Mutual radio network, New York, aired a 15 minute serial with Mandrake the Magician. It started in New York over station WOR as a three days a week serial and then five days a week beginning in 1941."
    Radio programs in New York newspapers in 1941 only advertise the Mandrake serial aired at Mondays, Wednesdays and Fridays, with a few exceptions due to the holidays.

References

  1. ↑ "Newspaper Syndicates Offering Comic Strips and Other Features to Radio."Broadcasting (Washington, D.C.) January 1, 1936, p 8 and 49
  2. ↑ "King Features Assigns 14 Comic Strips To Sales Firms for Radio Sponsorship." Broadcasting (Washington, D.C.) 15 April 1936, p 62
  3. ↑ "Purity Bakeries." Broadcasting (Washington, D.C.) 15 November 1940, p 40
  4. ↑ "Purity Bakeries Adding Series." Broadcasting (Washington, D.C.) 19 May 1941, p 12
  5. ↑ "Purity Bakeries Adding: New Programs Is Tested." Broadcasting (Washington, D.C.) 18 August 1941, p 56
  6. ↑ "Sponsors." Broadcasting (Washington, D.C.) 12 November 1945, p 74



Team Ups, Mandrake outside the comic strips, Varia
Team Ups

Defenders of the Earth • Kings Watch • King: Mandrake the Magician • Kings Quest

Adaptations

1939 Movie Serial • 1940 Radio Show • 1954 TV Pilot • 1967 Killing vs Mandrake • 1979 TV Movie • Unproduced and Unfinished Films • Musical: Mandrake the Magician and the Enchantress • Prose Stories • Defenders of the Earth • Comics on TV • Pop Art

Memorabilia

Memorabilia • Defenders of the Earth

Other

Easter Eggs and Cameos • Fanzines and Fan Magazines • Reference Books

Retrieved from "http://www.mandrakewiki.org/index.php?title=Mandrake_the_Magician_(Radio_Show)&oldid=50511"