Broadway Approvals: Difference between revisions

Revision as of 16:54, 28 April 2023

The purpose of this page is to use the ads from the company to be able to date British comics that were published without a publication date printed on the cover or inside.

History

The first mail order advertisements from Broadway Approvals can be found in magazines like the British "Meccano Magazine" from 1953 (eg the September issue). In this ad they offering two pictoral stamps from Tonga to those who send 3d for postage and ask to see their famous approvals. Looking further at the ads in the "Meccano Magazine" the company was located at 12 Cheapside (London E.C.2.) in 1953, and by end of 1955 at 38 Old Change (London E.C.4.). In January 1956 they had a new adress, 486 Old Kent Road (London S.E.1.), and their ads became a bit larger - offering larger collections. The ad was illustrated with their logo, a stamp sample and had a Lot number - MC1. Strangely, the lot MC2 and MC3 is skipped, and continued with MC4 in the February issue. After this, the lot number increased by one each month in the "Meccano Magazine".

The company issued a stamp album in January 1957. They also issued several souvenir sheets like the: Boy Scout Jamboree (June 1957), 88 Flags of the World (November 1957), Solar System Rocket Service (May 1958), 14 Confederate States (November 1959), Suez Canal (December 1959) and on.

The company also started to sell Micromodels in 1959, and had a large ad in the February issue of the Meccano Magazine. The company once again changed their adress, and from March 1959 they was located at 50 Denmark Hill (London S.E.5.).

Stamp Album
Jubilee Jamboree
Planet Mail
Suez Chanal
Micromodels

Stamps illustrating the ads in 1956 and 1957.

1955 Monaco
1949 China
1954 Antarctica
1951 UN
1949 China

Ads

lot W1
from #2
lot W5
from #4
lot W7
from #6
lot W7
from #7
lot W14
from #14
lot W19
from #17 & 18
lot W21
from #19 & 20
lot W24
from #22

Stamps

Micromodel Kits

Variant 1

Order an illustrated list of 57 different models or:

Kit S1: Six Little Ships & Galleons, Price 3/-
Kit PG8: 3 locomotives, 3 models in one kit, Price 2/6
Kit AV4: 2 helicopters Bristol Sikory & Autogiro, 3 models in one kit, Price 2/6

Kit S1
Kit PG8
Kit AV4

Comics by L Miller

Lot W5: "Davy Crockett" #44, "Kid Dynamite" # 56, "Mandrake the Magician" #4, "Pancho Villa" #56, "Six-Gun Heroes" #111
Lot W9: "Daniel Boone" #30, "Detective Comics" #1

Tarzan Adventures

Lot Y4: #5 (week ending 2nd May, 1959), #6 (week ending 9th May, 1959), #8 (week ending 23rd May, 1959)
Lot Y8: #17 (week ending 12th September, 1959) (#23 ?) to #26 (week ending 14th November, 1959).

Other comics

Lot C4: "Rex Allen" #25
Lot C10: "Manhunt" #2

Variant 2