Broadway Approvals: Difference between revisions

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The purpose of this page is to use the ads from the company to be able to date British comics that were published without a publication date printed on the cover or inside.  
The purpose of this page is to use the ads from the company to be able to date British comics that were published without a publication date printed on the cover or inside.  
==History==
The first mail order advertisements from Broadway Approvals can be found in magazines like the British "Meccano Magazine" from 1953 ''(eg the September issue)''. In this ad they offering two pictoral stamps from Tonga to those who send 3d for postage and ask to see their famous approvals. Looking further at the ads in the "Meccano Magazine" the company was located at 12 Cheapside (London E.C.2.) in 1953, and by end of 1955 at 38 Old Change (London E.C.4.). In January 1956 they had a new adress, 486 Old Kent Road (London S.E.1.), and their ads became a bit larger - offering larger collections. The ad was illustrated with their logo, a stamp sample and had a Lot number - MC1. Strangely, the lot MC2 and MC3 is skipped, and continued with MC4 in the February issue. After this, the lot number increased by one each month in the "Meccano Magazine".
The company issued a stamp album in January 1957. They also issued several souvenir sheets like the: Boy Scout Jamboree ''(June 1957)'', 88 Flags of the World ''(November 1957)'', Solar System Rocket Service ''(May 1958)'', 14 Confederate States ''(November 1959)'', Suez Canal ''(December 1959)'' and on.
The company also started to sell Micromodels in 1959, and had a large ad in the February issue of the Meccano Magazine. The company once again changed their adress, and from March 1959 they was located at 50 Denmark Hill (London S.E.5.).
<gallery>
Image:Broadway-A-SA.jpg|''Stamp Album''
Image:Broadway-Boy-Scout.jpg|''Jubilee Jamboree''
Image:Broadway-Solar.jpg|''Planet Mail''
Image:Broadway-Suez.jpg|''Suez Chanal''
Image:mm-1959-02-Micro.jpg|''Micromodels''
</gallery>
Stamps illustrating the ads in 1956, 1957 and 1958.
<gallery>
Image:Stamp-55-Mo-01.png|1955 Monaco
Image:Stamp-49-CH-100.jpg|1949 China
Image:Stamp-54-Ant-01.jpg|1954 Antarctica
Image:Stamp-51-UN-112.jpg|1951 UN
Image:Stamp-49-CH-050.jpg|1949 China
Image:Stamp-58-DDR-01.jpg|1958 DDR
</gallery>
In the January 1958 issue there is a full page ad, which has a banner at the top showing several stamps.
<gallery>
Image:W1-56-Mo-01.jpg|1956 Monaco
Image:W1-41-Es-30.jpg|1941 Estonia
Image:W1-45-Et-5.jpg|1945 Ethiopia
Image:W1-55-So-001.jpg|1955 Somalia
Image:W1-49-Ch-10.jpg|1949 China
Image:Stamp-48-Ch-10000.jpg|1949 China
Image:W1-56-FrA-05.jpg|1959 French Antarctica
</gallery>


==Ads==
==Ads==
The company address changing to ''50 Denmark Hill'' in lot W5. In the "Meccano Magazine" this address appears in the March 1959 issue. In newspapers the new address is in use a little earlier, such as in "The People" from January 25, 1959.
<gallery>
<gallery>
Image:Miller-Stamps-M02.jpg|lot W1<br>from #2
Image:Miller-Stamps-M02.jpg|lot W1
Image:Miller-Stamps-M04.jpg|lot W5<br>from #4
Image:Miller-Stamps-W02.jpg|lot W2
Image:Miller-Stamps-M06.jpg|lot W7<br>from #6
Image:Miller-Stamps-W03.jpg|lot W3
Image:Miller-Stamps-M07.jpg|lot W7<br>from #7
Image:Miller-Stamps-W04.jpg|lot W4
Image:Miller-Stamps-M14.jpg|lot W14<br>from #14
Image:Miller-Stamps-M04.jpg|lot W5
Image:Miller-Stamps-M17.jpg|lot W19<br>from #17 & 18
Image:Miller-Stamps-W06.jpg|lot W6
Image:Miller-Stamps-M18.jpg|lot W21<br>from #19 & 20
Image:Miller-Stamps-W07.jpg|lot W7
Image:Miller-Stamps-M22.jpg|lot W24<br>from #22
Image:Miller-Stamps-W09.jpg|lot W9
Image:Miller-Stamps-W10.jpg|lot W10
Image:Miller-Stamps-W13.jpg|lot W13
Image:Miller-Stamps-M14.jpg|lot W14
Image:Miller-Stamps-M17.jpg|lot W19
Image:Miller-Stamps-M18.jpg|lot W21
Image:Miller-Stamps-W20.jpg|lot W20
Image:Miller-Stamps-W22.jpg|lot W22
Image:Miller-Stamps-M22.jpg|lot W24
Image:Miller-Stamps-W26.jpg|lot W26
Image:Miller-Stamps-W27.jpg|lot W27
</gallery>
</gallery>
===Various Miller comics - Lot W numbering===
{| {{table}}
|-
!Series !! W1 !! W2 !! W3 !! W4 !! W5 !! W6 !! W7 !! W8 !! W9 !! W10 !! W11 !! W12 !! W13 !! W14 !! W15 !! W16 !! W17 !! W18 !! W19 !! W20 !! W21 !! W22 !! W23 !! W24 !! W25 !! W26 !! W27 !! W28 !! W29 !! W30
|-
| Action Series ||  ||  || 4 || 9 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Ann Oakley ||  || 18 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Battle Action ||  ||  ||  ||  ||  || 4 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Captain Midnight ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  || 1, 2 ||  || 5 ||  || 7, 8 || 9 ||  ||  ||
|-
| Daniel Boon ||  || 26 ||  ||  ||  || 30 ||  ||  || 31 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| David Crockett ||  ||  ||  ||  || 44, 45 ||  || 48 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Detective Comic ||  ||  ||  ||  ||  ||  ||  ||  || 1 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Flash Gordon ||  ||  ||  ||  ||  || 3 || 1 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Jim Bowie || 17 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Kid Dynamite ||  ||  ||  ||  || 56 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| King of the Royal Mounted ||  ||  ||  ||  ||  ||  ||  ||  ||  || 2 ||  ||  ||  ||  ||  ||  ||  ||  ||  || 3 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| '''Mandrake the Magician''' || 2 ||  ||  ||  || 4 ||  || 6, 7 ||  ||  ||  ||  ||  ||  || 14 ||  ||  || 16 ||  || 17, 18 ||  || 19, 20 ||  ||  || 22 ||  ||  || 23 ||  ||  ||
|-
| Marvelman ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  || 353 ||  || 354 ||  || 358, 360 || 361 || 362, 363 || 365 || 366, 367 || 368 || 369 ||  ||  ||  ||  ||
|-
| Marvelman Family || 23 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Mystic ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  || 10, 11 ||  || 13 ||  ||  ||  || 16, 17 ||  ||  ||  ||  ||  ||  ||  || 30 ||  ||  ||
|-
| Pancho Villa ||  ||  ||  ||  || 56 || 57 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| '''The Phantom''' ||  ||  ||  ||  ||  ||  || 6 ||  ||  || 12 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  || 17 ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Ringo Kid ||  ||  || 21 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Rocky Mountain King ||  ||  ||  ||  ||  ||  || 60 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Six-Guns ||  ||  ||  ||  || 111 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Spellbound ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  || 11 ||  ||  ||  ||  || 18 || 19 || 21 ||  ||  ||  ||  || 28 || 30 ||  ||  ||
|-
| Tom Mix ||  || 133 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| War ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  || 4 ||  || 7 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Western Kid || 17 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Young Eagle ||  ||  ||  ||  ||  ||  || 50 ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||  ||
|-
| Young Marvelman ||  ||  || 268, 284 || 291 || 300 || 303 || 309, 318 ||  ||  ||  ||  ||  ||  ||  || 353 || 357 ||  ||  || 358, 360 ||  || 363, 364 || 365 || 366, 367 || 368 || 369 ||  ||  ||  ||  ||
|-
|}
====Tarzan Adventures lot Y numbering vs Miller's lot W numbering====
{| {{table}}
|-
| lot W !! lot !! issues || date
|-
| W1 || ? || ? ||
|-
| W2 || Y2 || vol 8 no 33, 43 || Nov 15 1958, Jan 24 1959
|-
| W3 || ? || ? ||
|-
| W4 || ? || vol 9 no 5, 9 || May 2, May 30 1959
|-
| W5 || Y4 || vol 9 no 10, 13 || June 6, June 27 1959
|-
| W6 || Y5 || vol 9 no 15, 16 || July 11, July 18 1959
|-
| W7 || Y6 || ? ||
|-
| W8 || Y8 || vol 9 no 17, 26 || September 12, November 14 1959
|-
|}
===Stamps===
===Stamps===


===Micromodel Kits===
===Micromodel Kits===
According to [http://worldofmicromodels.nl/micromodels-history/ World of Micromodels] Broadway Approvals in 1958 issued two Micromodel catalogues: Micromodel Kits and Micromodels. The only full page ad in the Meccano magazine from Broadway Approvals is in the February 1959 magazine. Some of the full page stamp ads have an integrated Micromodel ad, like the lot numbers; W4, W5, W7 and W9.


====Variant 1====
Order an illustrated list of 57 different models or:  
Order an illustrated list of 57 different models or:  
*Kit S-1: Six Little Ships & Galleons, ''Price 3/-
*W4, W5, W7 and W9
*Kit PG8: 3 locomotives, 3 models in one kit, ''Price 2/6
**Kit S1: Six Little Ships & Galleons, ''Price 3/-
*Kit AV4: 2 helicopters Bristol Sikory & Autogiro, 3 models in one kit, ''Price 2/6
**Kit PG8: 3 locomotives, 3 models in one kit, ''Price 2/6
=====Comics by L Miller=====
*W4, W5 and W9
*Lot W5: "Davy Crockett" #44, "Kid Dynamite" # 56, "Mandrake the Magician" #4, "Pancho Villa" #56, "Six-Gun Heroes" #111
**Kit AV4: 2 helicopters Bristol Sikory & Autogiro, 3 models in one kit, ''Price 2/6
*Lot W9: "Daniel Boone" #30, "Detective Comics" #1
*W7
**Kit ARC17: Winsor Castle, ''Price 3/-''


=====Tarzan Adventures=====
<gallery>
*Lot Y4: #5 ''(week ending 2nd May, 1959)'', #6 ''(week ending 9th May, 1959)'', #8 ''(week ending 23rd May, 1959)''
Image:mm-1959-02-Micro.jpg|ad Micromodels<br>February 1959
*Lot Y8: #17 ''(week ending 12th September, 1959)'' (#23 ?) to #26 ''(week ending 14th November, 1959)''.
Image:Micromodels-Kit-S-1.png|Kit S1
=====Other comics=====
Image:Micromodels-Kit-PG-8.png|Kit PG8
*Lot C4: "Rex Allen" #25
Image:Micromodels-Kit AV-4.png|Kit AV4
*Lot C10: "Manhunt" #2
Image:Micromodels-Kit-ARC-17.png|Kit ARC 17
</gallery>
 
*The Daily Telegraph, July 27, 1959 p 11.
  ''Business for sale, Cardboard model kits. Death of founder forces sale at fraction of value. Over 200.000 kits in stock (Retail £30.000); valuable art work for over 100 models of ships, planes, trains &c.: Tax loss; assignable loan a/cs.. &c. Contact S.M-F- c/o Broadway Appro., 50 Denmark Hill, S.E.5. (BRI. 39531.)''


====Variant 2====
*The Daily Telegraph, September 15, 1960 p 23.
Order an illustrated list of 57 different models or:
  ''Cardboard model kit business for sale. Stock of 20.000 kits; art work and litho. negatives for printing; 61 diff. kits of ships, planes, trains &c. £5.000 tax loss. Cheap price. - S. M. Friedlander, 50 Denmark Hill, S.E.5.''
*Kit S-1: Six Little Ships & Galleons, ''Price 3/-
*Kit PG8: 3 locomotives, 3 models in one kit, ''Price 2/6
*Kit ARC 17: Winsor Castle, ''Price 3/-''
=====Comics by L Miller=====
*Lot W7: "Davy Crockett" #48, "Mandrake the Magician" #6 and 7, "The Phantom" #6, "Rocky Mountain King" #60, "Theo Drake" #4, "Texas Rangers" #15


=====Tarzan Adventures=====
==References==
*Lot Y6: #16 ''(week ending 18th July, 1959)''
<references />


==External links==
==External links==
*[http://worldofmicromodels.nl/database/micromodels-other/broadway-approvals-catalogue-micromodel-kits-1958/ World of Micromodels: Broadway Approvals Catalogue “Micromodel Kits” 1958]
*[http://worldofmicromodels.nl/database/micromodels-other/broadway-approvals-catalogue-micromodel-kits-1958/ World of Micromodels: Broadway Approvals Catalogue “Micromodel Kits” 1958]
*[https://www.brightontoymuseum.co.uk/index/Category:Micromodels The Brighton Toy and Model: Micromodels]
*[https://www.brightontoymuseum.co.uk/index/Category:Micromodels The Brighton Toy and Model: Micromodels]

Latest revision as of 20:04, 5 May 2023

The purpose of this page is to use the ads from the company to be able to date British comics that were published without a publication date printed on the cover or inside.

History

The first mail order advertisements from Broadway Approvals can be found in magazines like the British "Meccano Magazine" from 1953 (eg the September issue). In this ad they offering two pictoral stamps from Tonga to those who send 3d for postage and ask to see their famous approvals. Looking further at the ads in the "Meccano Magazine" the company was located at 12 Cheapside (London E.C.2.) in 1953, and by end of 1955 at 38 Old Change (London E.C.4.). In January 1956 they had a new adress, 486 Old Kent Road (London S.E.1.), and their ads became a bit larger - offering larger collections. The ad was illustrated with their logo, a stamp sample and had a Lot number - MC1. Strangely, the lot MC2 and MC3 is skipped, and continued with MC4 in the February issue. After this, the lot number increased by one each month in the "Meccano Magazine".

The company issued a stamp album in January 1957. They also issued several souvenir sheets like the: Boy Scout Jamboree (June 1957), 88 Flags of the World (November 1957), Solar System Rocket Service (May 1958), 14 Confederate States (November 1959), Suez Canal (December 1959) and on.

The company also started to sell Micromodels in 1959, and had a large ad in the February issue of the Meccano Magazine. The company once again changed their adress, and from March 1959 they was located at 50 Denmark Hill (London S.E.5.).

  • Stamp Album

  • Jubilee Jamboree

  • Planet Mail

  • Suez Chanal

  • Micromodels

Stamps illustrating the ads in 1956, 1957 and 1958.

  • 1955 Monaco

  • 1949 China

  • 1954 Antarctica

  • 1951 UN

  • 1949 China

  • 1958 DDR

In the January 1958 issue there is a full page ad, which has a banner at the top showing several stamps.

  • 1956 Monaco

  • 1941 Estonia

  • 1945 Ethiopia

  • 1955 Somalia

  • 1949 China

  • 1949 China

  • 1959 French Antarctica

Ads

The company address changing to 50 Denmark Hill in lot W5. In the "Meccano Magazine" this address appears in the March 1959 issue. In newspapers the new address is in use a little earlier, such as in "The People" from January 25, 1959.

  • lot W1

  • lot W2

  • lot W3

  • lot W4

  • lot W5

  • lot W6

  • lot W7

  • lot W9

  • lot W10

  • lot W13

  • lot W14

  • lot W19

  • lot W21

  • lot W20

  • lot W22

  • lot W24

  • lot W26

  • lot W27

Various Miller comics - Lot W numbering

Series W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30
Action Series 4 9
Ann Oakley 18
Battle Action 4
Captain Midnight 1, 2 5 7, 8 9
Daniel Boon 26 30 31
David Crockett 44, 45 48
Detective Comic 1
Flash Gordon 3 1
Jim Bowie 17
Kid Dynamite 56
King of the Royal Mounted 2 3
Mandrake the Magician 2 4 6, 7 14 16 17, 18 19, 20 22 23
Marvelman 353 354 358, 360 361 362, 363 365 366, 367 368 369
Marvelman Family 23
Mystic 10, 11 13 16, 17 30
Pancho Villa 56 57
The Phantom 6 12 17
Ringo Kid 21
Rocky Mountain King 60
Six-Guns 111
Spellbound 11 18 19 21 28 30
Tom Mix 133
War 4 7
Western Kid 17
Young Eagle 50
Young Marvelman 268, 284 291 300 303 309, 318 353 357 358, 360 363, 364 365 366, 367 368 369

Tarzan Adventures lot Y numbering vs Miller's lot W numbering

lot W !! lot !! issues date
W1 ? ?
W2 Y2 vol 8 no 33, 43 Nov 15 1958, Jan 24 1959
W3 ? ?
W4 ? vol 9 no 5, 9 May 2, May 30 1959
W5 Y4 vol 9 no 10, 13 June 6, June 27 1959
W6 Y5 vol 9 no 15, 16 July 11, July 18 1959
W7 Y6 ?
W8 Y8 vol 9 no 17, 26 September 12, November 14 1959

Stamps

Micromodel Kits

According to World of Micromodels Broadway Approvals in 1958 issued two Micromodel catalogues: Micromodel Kits and Micromodels. The only full page ad in the Meccano magazine from Broadway Approvals is in the February 1959 magazine. Some of the full page stamp ads have an integrated Micromodel ad, like the lot numbers; W4, W5, W7 and W9.

Order an illustrated list of 57 different models or:

  • W4, W5, W7 and W9
    • Kit S1: Six Little Ships & Galleons, Price 3/-
    • Kit PG8: 3 locomotives, 3 models in one kit, Price 2/6
  • W4, W5 and W9
    • Kit AV4: 2 helicopters Bristol Sikory & Autogiro, 3 models in one kit, Price 2/6
  • W7
    • Kit ARC17: Winsor Castle, Price 3/-

  • ad Micromodels
    February 1959

  • Kit S1

  • Kit PG8

  • Kit AV4

  • Kit ARC 17

  • The Daily Telegraph, July 27, 1959 p 11.
 Business for sale, Cardboard model kits. Death of founder forces sale at fraction of value. Over 200.000 kits in stock (Retail £30.000); valuable art work for over 100 models of ships, planes, trains &c.: Tax loss; assignable loan a/cs.. &c. Contact S.M-F- c/o Broadway Appro., 50 Denmark Hill, S.E.5. (BRI. 39531.)
  • The Daily Telegraph, September 15, 1960 p 23.
 Cardboard model kit business for sale. Stock of 20.000 kits; art work and litho. negatives for printing; 61 diff. kits of ships, planes, trains &c. £5.000 tax loss. Cheap price. - S. M. Friedlander,  50 Denmark Hill, S.E.5.

References


External links

Retrieved from "http://www.mandrakewiki.org/index.php?title=Broadway_Approvals&oldid=72768"