Mandrake's Magic Club: Difference between revisions

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In 1948 Wilbur-Suchard Chocolate Company, Inc started the "Mandrake's Magic Club".
There is also a club labeled "Member - Mandrake's Magic Club", with the same image of Mandrake as used in newspaper advertisements for the radio show.  
The logo used for the club, where Mandrake's wand emits lightning similar to radio signals, indicates that the club has something to do with the [[Mandrake the Magician (Radio Show)|radio serial]] from 1940-1942. Like the similar [[Taystee Bread Company|''Taystee Bread'']] [[Mandrake Magicians Club|club]], the sponsor for the radio serial in the early 40s.  


==Membership Package==
==Membership Package==
On the back of a milk chocolate there is an ad for the "Mandrake's Magic Club". One could join the club sending 15¢ plus 2 Suchard Almond, Milk or ''Crisp'' Chocolate bar wrappers to Suchard ''(P.O. Box no 261, New York 8, N.Y.)''. Limited to May 31, 1949, the members would receive:
*A two-pice trick which changes a magic coin into a dime.
*Mandrake's illustrated Magic Book - How to do his ten best tricks.
*Colorful membership button in Mandrake's Magic Club.
*Certificate of membership signed by Mandrake.
<gallery>
Image:club-1948-suchard-mc.jpg|''Milk chocolate bar''
Image:mtm-coin-shell-01.jpg|Mandrake's Magic Coin
Image:club-1948-paper-01.jpg|Mandrake's Story of Magic
Image:club-1948-paper-01-inside.jpg|''inside pages''
Image:club-1948-pin-02.jpg|Club Pin ''<small>(made by L J Imber Co, Chicago)</small>''
Image:club-1948-membercard.jpg|Membership Card
</gallery>


===Membership Card and Club Pin===
===Mandrake's Magic Coin===
There is a leaflet issued in 1948, "Welcome to Mandrake's Magic Club!", with instructions on how to use the Magic Coin. On the back a coupon offering more Mandrake Kits - with expiration date of January 31, 1949.


==Mandrake the Magician over WCRS==
From May 1947 WCRS in Greenwood South Carolina aired a Mandrake radio serial sponsored by Diximaid Ice Cream. It is unknown if the radio serial was a replay of the original serial and if it still was aired in 1948.
<gallery>
<gallery>
Image:club-1948-membercard.jpg
Image:add-radio-serial-1947.jpg|from 1947<br>Greenwood, South Carolina
Image:club-1948-pin-02.jpg
Image:radio-Taystee-pin-02.jpg
</gallery>
</gallery>


===Mandrake's Story of Magic===
==Note==
<gallery>
At [http://users.pullman.com/fjstevens/tokens/tokens/5437.html Forrest's Token Page] it is suggested that the ''coin shell'' is:
Image:club-1948-paper-01.jpg
*from the "Taystee Bread" club in 1941
</gallery>
*from one of the "Mandrake the Magician" [[Mandrake the Magician - Magic Kit|Magic Kit]] from 1949 to 1957.
*a candy premium put out by the Suchard Chocolate company.
At [http://bryan-keith.angelfire.com/details/13158.html Bryan-Keith Taylor's Magic Collection]:
*Kuethe, F. William Jr. ''Magicians' Tokens And Related Items - An Illustrated check-list with estimates of values and rarities'', TAMS Journal, Volume 18, Number 5, October 1978, (Part Two):
**Magic Token-Mandrake the Magician-MT236-Shell coin-Suchard Chocolate Premium-
**Magic Token-Mandrake the Magician-MT236 This was a shell coin made by S.S. Adams, as part of a Suchard Chocolate magic kit done in the early 1940s. This would fit over a US dime, and a magnet in a block of wood would pick up the shell, revealing the dime.
***Extras Limited Minting, Promotional Item, Rare


==See also==
==See also==
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{{Non-Comics}}
{{Non-Comics}}
[[Category:Adaptations|Club 1948]]
[[Category:Adaptations|Club 1948]]
[[Category: Memorabilia|Club 1948]]

Latest revision as of 15:46, 27 March 2022

1948-club.jpg
Country: Mini usa.gif USA / English


In 1948 Wilbur-Suchard Chocolate Company, Inc started the "Mandrake's Magic Club". The logo used for the club, where Mandrake's wand emits lightning similar to radio signals, indicates that the club has something to do with the radio serial from 1940-1942. Like the similar Taystee Bread club, the sponsor for the radio serial in the early 40s.

Membership Package

On the back of a milk chocolate there is an ad for the "Mandrake's Magic Club". One could join the club sending 15¢ plus 2 Suchard Almond, Milk or Crisp Chocolate bar wrappers to Suchard (P.O. Box no 261, New York 8, N.Y.). Limited to May 31, 1949, the members would receive:

  • A two-pice trick which changes a magic coin into a dime.
  • Mandrake's illustrated Magic Book - How to do his ten best tricks.
  • Colorful membership button in Mandrake's Magic Club.
  • Certificate of membership signed by Mandrake.

  • Milk chocolate bar

  • Mandrake's Magic Coin

  • Mandrake's Story of Magic

  • inside pages

  • Club Pin (made by L J Imber Co, Chicago)

  • Membership Card

Mandrake's Magic Coin

There is a leaflet issued in 1948, "Welcome to Mandrake's Magic Club!", with instructions on how to use the Magic Coin. On the back a coupon offering more Mandrake Kits - with expiration date of January 31, 1949.

Mandrake the Magician over WCRS

From May 1947 WCRS in Greenwood South Carolina aired a Mandrake radio serial sponsored by Diximaid Ice Cream. It is unknown if the radio serial was a replay of the original serial and if it still was aired in 1948.

  • from 1947
    Greenwood, South Carolina

Note

At Forrest's Token Page it is suggested that the coin shell is:

  • from the "Taystee Bread" club in 1941
  • from one of the "Mandrake the Magician" Magic Kit from 1949 to 1957.
  • a candy premium put out by the Suchard Chocolate company.

At Bryan-Keith Taylor's Magic Collection:

  • Kuethe, F. William Jr. Magicians' Tokens And Related Items - An Illustrated check-list with estimates of values and rarities, TAMS Journal, Volume 18, Number 5, October 1978, (Part Two):
    • Magic Token-Mandrake the Magician-MT236-Shell coin-Suchard Chocolate Premium-
    • Magic Token-Mandrake the Magician-MT236 This was a shell coin made by S.S. Adams, as part of a Suchard Chocolate magic kit done in the early 1940s. This would fit over a US dime, and a magnet in a block of wood would pick up the shell, revealing the dime.
      • Extras Limited Minting, Promotional Item, Rare

See also

Mandrake Magicians Club



Team Ups, Mandrake outside the comic strips, Varia
Team Ups

Defenders of the Earth • Kings Watch • King: Mandrake the Magician • Kings Quest

Adaptations

1939 Movie Serial • 1940 Radio Show • 1954 TV Pilot • 1967 Killing vs Mandrake • 1979 TV Movie • Unproduced and Unfinished Films • Musical: Mandrake the Magician and the Enchantress • Prose Stories • Defenders of the Earth • Comics on TV • Pop Art

Memorabilia

Memorabilia • Defenders of the Earth

Other

Easter Eggs and Cameos • Fanzines and Fan Magazines • Reference Books

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