Broadway Approvals: Difference between revisions

Revision as of 19:25, 5 May 2023

The purpose of this page is to use the ads from the company to be able to date British comics that were published without a publication date printed on the cover or inside.

History

The first mail order advertisements from Broadway Approvals can be found in magazines like the British "Meccano Magazine" from 1953 (eg the September issue). In this ad they offering two pictoral stamps from Tonga to those who send 3d for postage and ask to see their famous approvals. Looking further at the ads in the "Meccano Magazine" the company was located at 12 Cheapside (London E.C.2.) in 1953, and by end of 1955 at 38 Old Change (London E.C.4.). In January 1956 they had a new adress, 486 Old Kent Road (London S.E.1.), and their ads became a bit larger - offering larger collections. The ad was illustrated with their logo, a stamp sample and had a Lot number - MC1. Strangely, the lot MC2 and MC3 is skipped, and continued with MC4 in the February issue. After this, the lot number increased by one each month in the "Meccano Magazine".

The company issued a stamp album in January 1957. They also issued several souvenir sheets like the: Boy Scout Jamboree (June 1957), 88 Flags of the World (November 1957), Solar System Rocket Service (May 1958), 14 Confederate States (November 1959), Suez Canal (December 1959) and on.

The company also started to sell Micromodels in 1959, and had a large ad in the February issue of the Meccano Magazine. The company once again changed their adress, and from March 1959 they was located at 50 Denmark Hill (London S.E.5.).

Stamp Album
Jubilee Jamboree
Planet Mail
Suez Chanal
Micromodels

Stamps illustrating the ads in 1956, 1957 and 1958.

1955 Monaco
1949 China
1954 Antarctica
1951 UN
1949 China
1958 DDR

In the January 1958 issue there is a full page ad, which has a banner at the top showing several stamps.

1956 Monaco
1941 Estonia
1945 Ethiopia
1955 Somalia
1949 China
1949 China
1959 French Antarctica

Ads

The company address changing to 50 Denmark Hill in lot W5. In the "Meccano Magazine" this address appears in the March 1959 issue. In newspapers the new address is in use a little earlier, such as in "The People" from January 25, 1959.

lot W1
lot W2
lot W3
lot W4
lot W5
lot W6
lot W7
lot W9
lot W10
lot W13
lot W14
lot W19
lot W21
lot W20
lot W22
lot W24
lot W26
lot W27

Various Miller comics - Lot W numbering

Series	W1	W2	W3	W4	W5	W6	W7	W9	W10	W13	W14	W15	W16	W17	W19	W20	W21	W22	W23	W24	W25	W26	W27
Action Series			4	9
Ann Oakley		18
Battle Action						4
Captain Midnight																		1, 2		5		7, 8	9
Daniel Boon		26				30		31
David Crockett					44, 45		48
Detective Comic								1
Flash Gordon						3	1
Jim Bowie	17
Kid Dynamite					56
King of the Royal Mounted									2							3
Mandrake the Magician	2				4		6, 7				14			16	17, 18		19, 20			22			23
Marvelman												353		354	358, 360	361	362, 363	365	366, 367	368	369
Marvelman Family	23
Mystic										10, 11		13			16, 17								30
Pancho Villa					56	57
The Phantom							6		12								17
Ringo Kid			21
Rocky Mountain King							60
Six-Guns					111
Spellbound											11				18	19	21					28	30
Tom Mix		133
War											4		7
Western Kid	17
Young Eagle							50
Young Marvelman			268, 284	291	300	303	309, 318					353	357		358, 360		363, 364	365	366, 367	368	369

Tarzan Adventures lot Y numbering vs Miller's lot W numbering

lot W !! lot !! issues	date
W1	?	?
W2	Y2	vol 8 no 33, 43	Nov 15 1958, Jan 24 1959
W3	?	?
W4	?	vol 9 no 5, 9	May 2, May 30 1959
W5	Y4	vol 9 no 10, 13	June 6, June 27 1959
W6	Y5	vol 9 no 15, 16	July 11, July 18 1959
W7	Y6	?
W8	Y8	vol 9 no 17, 26	September 12, November 14 1959

Stamps

Micromodel Kits

Variant 1

Order an illustrated list of 57 different models or:

Kit S1: Six Little Ships & Galleons, Price 3/-
Kit PG8: 3 locomotives, 3 models in one kit, Price 2/6
Kit AV4: 2 helicopters Bristol Sikory & Autogiro, 3 models in one kit, Price 2/6

Kit S1
Kit PG8
Kit AV4

Comics by L Miller

Lot W5: "Davy Crockett" #44, "Kid Dynamite" # 56, "Mandrake the Magician" #4, "Pancho Villa" #56, "Six-Gun Heroes" #111
Lot W9: "Daniel Boone" #30, "Detective Comics" #1

Tarzan Adventures

Lot Y4: #5 (week ending 2nd May, 1959), #6 (week ending 9th May, 1959), #8 (week ending 23rd May, 1959)
Lot Y8: #17 (week ending 12th September, 1959) (#23 ?) to #26 (week ending 14th November, 1959).

Other comics

Lot C4: "Rex Allen" #25
Lot C10: "Manhunt" #2

Variant 2